Amplify Platform (“Amplify”), the enterprise growth platform built on an AI-native data lake, today announced the launch of its Custody Command Layer, an integrated platform solution for independent RIA firms, enterprises, and platforms, integrated with Goldman Sachs Custody Solutions (“GSCS”). The Amplify and GSCS platforms are designed to enable large independent RIAs to further scale their practices and serve clients, while retaining their brand identity and independence. The integrated platform delivers the custody account opening operations and capabilities of GSCS, with client data flowing directly into Amplify’s AI-native data lake.
“We built the Custody Command Layer to be capable of delivering same-day accounts, real-time data and no reconciliation. Our Custody Command Layer’s integration with GSCS demonstrates what’s possible when Goldman Sachs’ custody and Amplify’s technology are brought together,” said Aaron Brodt, Co-Founder and Chief Executive Officer of Amplify.
Key highlights of the Custody Command Layer include:
- Custody infrastructure, unified into a single operational core: A single click activates Amplify’s Custody Command Layer, where a custodian’s account operations, from opening to funding, trading, and maintenance, run natively inside the platform. This eliminates data fragmentation and combines custody, trading, investment management, service, and billing data into a single environment built for independent advisors.
- Institutional-grade architecture: Amplify integrates with the existing GSCS API-driven foundation and award-winning onboarding capabilities, bringing the transparency, security, scalability, and resiliency of leading global institutions to independent advisors. Through this integration, advisors can compress onboarding times and swiftly open and fund accounts on Amplify, reducing operational lift and giving firms the capacity to scale.
“This collaboration brings an integrated custody and data experience to RIAs, empowering Amplify’s advisors, clients, and operations teams to continue to scale,” said Jeremy Eisenstein, Managing Director, Head of Goldman Sachs Custody Solutions.
“Advisors today want independence supported by institutional strength,” said Ron Shurts, co-founder of Amplify. “By embedding Goldman Sachs Custody Solutions directly into Amplify’s AI-native platform, this collaboration empowers firms to scale with the confidence, efficiency, and precision that define their brand reputation.”
Advisors interested in learning more about the Amplify platform and Goldman Sachs custody offering can visit Amplifyplatform.com/amplify-ccl-launch
About Amplify
Amplify is an enterprise growth platform built on an AI-native data lake. It was engineered to unify data, deliver actionable insights, and automate workflows. The platform combines a customizable chassis with experienced integration consultants and a hands-on support team to provide an integrated, scalable solution for RIAs, broker-dealers/OSJs, TAMPs, and multi-family offices. Amplify is a holistic platform that provides seamless digital capabilities for client onboarding, an institutional model marketplace, true UMA trading, client lifecycle tracking, and integrated surveillance, billing, analytics, and reporting. Intuitive dashboarding for all firm stakeholders is driven through visibility funnels that provide clarity across daily business functions. Amplify’s cloud-based, multi-custodial framework makes it ideal for growth-minded wealth management enterprises. Amplify is headquartered in Scottsdale, Arizona. To learn more, visit amplifyplatform.com.
Custody, clearing and certain brokerage services are offered by Folio Investments, Inc., which conducts business as Goldman Sachs Custody Solutions (GSCS). GSCS is an SEC-registered broker-dealer and Member FINRA/MSRB/SIPC. Neither this material nor any of its contents shall constitute an offer, solicitation, or advice to buy or sell securities.
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