VIRGINIA BEACH, Va., Sept. 8, 2026 /PRNewswire/ — British Swim School, North America’s leading provider of water safety and survival programs, today announced the launch of its Jump On In Sweepstakes, which will award free swim lessons for a year.

As part of its “Back to Pool” campaign, the national sweepstakes runs from September 8–30, 2026, and brings fresh energy to the fall swim season by inspiring families to get back in the water, reconnects with swimmers who may have taken a break, and welcomes new families who are just discovering British Swim School. The Jump On In Sweepstakes offers an exciting opportunity for anyone looking to build confidence and water safety skills.

The sweepstakes invites families across the U.S. and Canada to enter for a chance to win one full year of swim lessons plus a British Swim School swim gear prize package. Because British Swim School serves swimmers at every age and every stage, they will select two winners: one child under 18 and one adult 18+.

“Fall is one of the most important times of year for families to recommit to water safety,” said Ashley Gundlach, President of British Swim School. “The Jump On In Sweepstakes gives families a fun, exciting reason to reconnect with swim lessons while still reinforcing the life-saving skills that matter most.”

As families settle into their fall routines, the sweepstakes provide a fun and engaging way to learn about British Swim School’s survival-first programs and emphasize the importance of year-round water safety. The drowning statistics in this country are tragic and preventable.

• Drowning is the leading cause of death for children 1- 4 years old.
• Drowning is the second leading cause of unintentional injury death for children ages 5-14.
• An estimated 40 million U.S. adults report that they do not know how to swim, and over half have never taken formal swimming lessons.

British Swim School stresses swim lessons are more than an extracurricular activity; they are a life-saving skill. Their mission is to teach survival-first techniques, including back floating, controlled movement, and water comfort for swimmers of all ages.

“Consistent time in the water helps swimmers build comfort, confidence, and essential water safety skills that can last a lifetime,” Gundlach added. “We’re proud to equip kids and adults with the skills they need to feel safer in and around the water.”

Families can enter the sweepstakes for a free year of swim lessons at britishswimschool.com/sweepstakes between September 8–30. After submitting their entry, participants receive an automated thank-you email containing water safety resources and a printable booklet with safety tips, emergency checklists, and skill-building guidance.

For an extra entry, families can share a photo or video on social media using #JumpOnInBSS and tag @britishswimschool

To learn more about British Swim School, visit britishswimschool.com or follow the brand on Instagram and Facebook. To enter the Jump On In Sweepstakes, visit britishswimschool.com/sweepstakes.

About British Swim School
British Swim School is North America’s most established swim school franchise, with more than 45 years of experience delivering expert-led swim education. Guided by the belief that everyone deserves the opportunity to be safer and more confident in and around the water — at every age and every stage — British Swim School offers swim lessons for babies, children, young adults, adults, and those with special abilities. The British Swim School program is built on a survival-first approach, focusing on water competency and essential life-saving skills before progressing to stroke development and long-term confidence. This proven methodology gives families peace of mind while equipping swimmers with skills that support lifelong safety. As a purpose-driven franchise, British Swim School also provides entrepreneurs the opportunity to build a meaningful business rooted in safety, community impact, and a proven, scalable operating model. Part of the Buzz Franchise Brands family, British Swim School operates more than 550 schools across the United States and Canada.

For more information about British Swim School, visit www.britishswimschool.com.

Contact:
Nayelis Bosa
Tidehouse
Nbosa@tidehouseagency.com
(954) 893-9150

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SOURCE British Swim School