Cann, a leading social tonic brand, and Baked by Melissa, the New York-based dessert company famous for its bite-size cupcakes, are teaming up for a limited-edition holiday collaboration. Inspired by six of Cann’s iconic premium drink flavors, the collection reimagines the brand’s distinctive taste combinations as Baked by Melissa’s beloved handcrafted cupcakes. The THC-free treats offer a playful, shareable addition to the Thanksgiving table, and are a cheeky nod to the unofficial viral holiday tradition: the “cousin walk”.
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Cann x Baked by Melissa
As Baked by Melissa’s first-ever partnership with a THC brand, the collaboration celebrates the duo’s shared approach to flavor-first indulgence and feel-good moments. Cann is known for its out-of-the-box flavors and unique ingredients – from Blood Orange Cardamom to Grapefruit Rosemary – which have redefined the social drinking category and converted first sips to brand fanatics. Baked by Melissa, meanwhile, is recognized across the country as a premium go-to dessert for every celebration, with gift boxes for every occasion and nationwide shipping. Bringing these unexpected taste combinations to life in bite-size cupcake form, the six-flavor collection delivers a shareable, taste-forward treat to the holiday table for anyone to enjoy.
The collaboration also includes a “Cousin Walk” Bundle, pairing the THC-free cupcakes with Cann Roadies (pocket-sized liquid packets with 2mg THC each) designed to be mixed into any drink, on-the-go. An irreverent nod to the unofficial holiday tradition of sneaking away from family gatherings for a little break, the “microdosed” bundle offers an option to enjoy the limited-edition cupcakes alongside Cann.
The collection features six colorful cupcakes inspired by signature Cann flavors:
- Cranberry Sage: a dreamy holiday bite, with cranberry cake and sage icing, an unexpected sweet-and-herbal combination
- Lemon Lavender: lemon cake topped with lavender icing, for a colorful, citrusy bite
- Blood Orange Cardamom: orange cardamom cake with a warm, aromatic spice finish, combined with blood orange icing
- Grapefruit Rosemary: rosemary vanilla cake with grapefruit icing and a light blue drizzle for a bright, botanical take on the flavor
- Ginger Lemongrass: ginger cake topped with lemongrass icing for a refreshing, citrusy bite
- Yuzu Elderflower: a bright and floral combination of yuzu cake with elderflower icing
“Flavor has always been the first and most important focus of our formulation process – people are obsessed with Cann because of the taste,” said Jake Bullock, CEO + co-founder of Cann. “Working with Baked By Melissa to create this collection, and exploring flavors firsthand with Melissa, whose palette speaks for itself, has been the perfect way to bring the Cann flavor experience alive. Everyone needs a little treat during the holidays, whether that’s in a drink or in a dessert, we have you covered this season.”
“I’m thrilled to launch this limited edition assortment of Cann-inspired bite-size cupcakes,” said Melissa Ben-Ishay, President & co-founder of Baked by Melissa. “Six flavors, each to match the signature Cann beverage flavors, but without THC so everyone can enjoy. Bring them to your Thanksgiving dinner and take them with you on your cousin walk!”
The Cann Cupcakes 25-pack ($39) will be available online at bakedbymelissa.com and at all Baked by Melissa store locations, while the 12-pack ($20) will be available exclusively in stores. The “Cousin Walk” Bundle will be available exclusively at drinkcann.com. The collection will be available for a limited time from November 4 through December 11.
About Cann:
Cann is a pioneer and market leader in the microdosed THC beverage category, redefining social drinking for adults 21 years and older. Cann’s signature microdosed formula delivers a light, sociable effect and a bright, refreshing taste without the next-day hangover. Named a TIME Best Invention of 2025, Cann products are crafted with all-natural ingredients and infused with CBD & THC from American-farmed, federally legal hemp. With a growing U.S. footprint across major retailers including Target, Sprouts Farmers Market, Circle K, and Total Wine & More, Cann is leading a cultural shift toward THC beverages, redefining what is required for social gatherings, and creating a more inclusive, vibrant drinking culture. Cann continues to elevate the industry’s practices through safe dosing levels, rigorous safety standards, and a hyper focus on channels with age verification and is available in multiple dosages (2–10mg THC) and formats – including cans, on-the-go liquid packets. Learn more at drinkcann.com.
About Baked by Melissa:
Founded by Melissa Ben-Ishay in 2008, Baked by Melissa adds magic to all of life’s moments with its iconic bite-size cupcakes, each made entirely by hand. With gift boxes for every occasion, seasonal drops, and nostalgic faves, every flavor is created to spark joy and make you feel like a kid again with every bite. Visit one of their nine retail locations or order online for nationwide shipping at bakedbymelissa.com.
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